Maintain positioning framework as the source of truth; evolve it as the market and product change.
Own positioning, messaging, and GTM strategy for product launches; measure launch impact on the funnel.
Track market trends and how competitors position themselves; maintain battlecards and oversee win/loss analysis.
HealthJoy is dedicated to simplifying healthcare benefits by guiding employees to affordable, high-quality care through their Benefits Operating System. With over 300 team members and significant funding, they have been recognized as a fast-growing startup and a best place to work.
Own go-to-market strategy for your product areas, including positioning, messaging, launch execution, and measurement.
Partner with EPD squads to shape feature narratives and ensure launches land with a real market impact.
Drive product adoption and activation by connecting PMM work directly to the metrics that matter to the business.
Customer.io powers automated communication that people actually want to receive, helping teams send smarter, more relevant messages using real-time behavioral data. The company has over 8,000 companies using its platform and strives to build an inclusive team culture.
Develop industry messaging, solution positioning, and use-case narratives aligned with Replicant’s platform and product strategy.
Lead cross-functional launch planning and execution, including enablement, GTM coordination, and post-launch optimization.
Build and manage customer advocacy initiatives, including customer references, external case studies, internal “pocket stories,” and customer proof points that support Sales and Marketing efforts.
Replicant provides a platform that helps contact centers resolve more requests. It is a fast-growing AI company powered by large language models (LLMs) and designed for enterprise scale, security, and empathy.
Own Product Marketing strategy and positioning for HHAeXchange’s provider business.
Define scalable operating models, frameworks, and AI-enabled workflows.
Own go-to-market strategy and execution for new products and major releases.
HHAeXchange is a leading technology platform for home and community-based care. They aim to create an end-to-end homecare solution connecting patients, personal care providers, managed care organizations, and states.
Jump's mission is to empower financial advisors and their clients to thrive in the age of AI. Jump was launched in 2023 by repeat entrepreneurs and is backed by top venture capital firms and industry strategics including Battery, Sorenson, Pelion, and Citi.
Own go-to-market for new and relaunched products end-to-end.
Build and maintain a launch calendar and milestone framework.
Create all launch assets including positioning, messaging, and product pages.
Miter helps construction contractors build with confidence by providing them with AI and embedded payments. They are a fast-growing vertical software company with thousands of customers and tens of millions in ARR.
Deeply understand SentiLink solutions and partners and become a key spokesperson on our value.
Perform market research, competitive and opportunity analysis.
Create and evolve the differentiated messaging for SentiLink’s products and brand.
SentiLink provides identity and risk solutions, empowering institutions and individuals to transact with confidence. They are backed by world-class investors including Craft Ventures and Andreessen Horowitz, and they operate as a digital-first company with strong collaboration across the U.S. and India.
Connect product, market, positioning, and revenue strategy into a unified go-to-market plan.
Build deep fluency in buyer personas, pain points, use cases, and objections.
Turn complex products into clear, compelling value propositions.
SUBSCRIBE provides electronic subscription document technology and an order management system for alternative product transactions. They are a small but growing team, and this is a leadership role with real ownership.
Evolve and construct a unified storage platform narrative.
Define competitive positioning across all marketing content.
Develop and execute go-to-market strategies for the storage portfolio.
Jobgether is a platform that helps candidates get hired faster. They use AI-powered matching to make sure applications are reviewed quickly, objectively, and fairly against the role's core requirements.
Build and scale the competitive intelligence program, establishing it as a core Product Marketing function.
Own a centralized competitive intelligence repository as the single source of truth.
Conduct deep, creative competitive research to uncover insights into competitor products, positioning, pricing, and strategy.
Boulevard provides a client experience platform for appointment-based, self-care businesses. They empower customers to give their clients meaningful moments. They have an insatiable curiosity and embrace experimentation and design each detail to maximize impact.
Lead the GTM strategy and execution for Unit4’s AInative architecture, a companywide, 18month initiative.
Translate complex technical innovation into clear, credible economic value stories for CFOs, COOs, and CHROs.
Build and lead a product marketing function that endures beyond individual launches.
Unit4 empowers people in service organizations with innovative Enterprise and Business software solutions. They've innovated and taken a new approach to delivering ERP that works for people, with self-driving, adaptive and intuitive software.
Define the enterprise product strategy and roadmap focusing on winning and retaining large, complex customers.
Ship AI agent workflows that handle real GTM work end-to-end, including enrichment, prioritization, and outreach.
Partner with engineering and design to make complex capabilities feel simple for non-technical users.
Common Room is the AI GTM Platform that empowers teams with AI agents built on complete buyer intelligence. They unify signals across the buyer journey, offering a continuously-updated, person-level view for targeted outreach. The company has raised over $50 million and is backed by top-tier investors and operators, supporting organizations of 75-1000+ with a focus on simplicity, passion, and trust.
Own the AI observability category narrative, defining what it is, why it matters, and why Monte Carlo leads it.
Craft differentiated positioning that lands with technical practitioners and executive buyers.
Build and execute GTM plans for new product releases, including messaging frameworks and launch plans.
Monte Carlo is an Agent Trust Platform that unifies data and agent observability to monitor, troubleshoot, and improve production AI systems. Founded in 2019 and backed by leading investors, Monte Carlo empowers data and AI teams to ship trusted AI at scale.
Own horizontal launch strategy, establishing how product launches appear on the digital site and the criteria for their prominence.
Build reusable playbooks and frameworks to guide Product Marketing on presentation and content placement, enabling consistent and scalable execution.
Lead strategy for key product visualizations and AI demos, managing homepage features and making strategic trade-offs based on business impact and analytics.
ServiceNow is a global market leader providing an intelligent cloud-based platform that connects people, systems, and processes to enable smarter, faster work. The company serves over 8,100 customers, including 85% of the Fortune 500®, and fosters a culture of innovation and purpose to make the world work better.
Own product strategy and outcomes across your product group.
Lead and develop a team of PMs, coaching them on strategy, execution, and stakeholder management.
Define and execute product strategies that drive measurable business outcomes, including customer retention, expansion, and competitive differentiation.
Vanta helps businesses earn and prove trust by providing continuous security monitoring and verification. They empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it.
Define features based on customer needs, market trends, and business outcomes.
Socialize work, align with leaders, and collaborate with design and engineering teams.
Use data to guide experimentation, A/B testing, decisions, and evaluation of success.
Smartsheet helps people and teams achieve anything with seamless work management and scalable solutions. They empower teams to automate manual tasks, uncover insights, and scale smarter, fostering a culture of innovation and impact.
Define and drive product improvements and feature development.
Work closely with engineering teams to deliver high-quality product releases.
Collaborate with design, data, and customer-facing teams.
Singular is a marketing measurement platform trusted by global brands. They help marketers make smarter user acquisition decisions and measure the impact of every marketing dollar. They have teams in 12 countries with a flexible working culture.
Translate organizational priorities into near-term delivery commitments and long-term capability investments.
Drive on-time, high-quality delivery across a complex cross-functional program.
Build and sustain strong working relationships across Customer Success Managers, Engineering, Design, and Architecture.
ServiceNow is the AI control tower for business reinvention. Their AI platform brings together any AI, any data, and any workflow helping 85% of the Fortune 500 work smarter, faster, and better. They're building an AI-native culture where technology and talent are unstoppable together, and they're just getting started.
Lead go-to-market strategies and execute integrated marketing campaigns aligned with business objectives and growth targets.
Collaborate closely with product, sales, partner, and content teams to develop impactful positioning, messaging, and customer-focused assets.
Mentor and support other marketers by sharing best practices, improving campaign quality, and fostering a high-performance culture.
Jobgether is a company that uses an AI-powered matching process to ensure applications are reviewed quickly and fairly. They identify top-fitting candidates and share the shortlist with the hiring company for final decisions.