Senior Director, Product Marketing & Market Activation

Unit4

Remote regions

Europe

Benefits

Unlimited PTO

Your Mission:

  • Lead the global go-to-market launch of Unit4’s AI-native architecture.
  • Establish repeatable GTM disciplines that future innovations will follow.

Elevating Product Marketing and Messaging:

  • Shift messaging from features to outcomes and economic impact.
  • Develop GTM playbooks, sales narratives, and competitive positioning.
  • Partner closely with Product to ensure launches are market-ready and commercially sharp.

Building a revenue-focused function:

  • Treat product marketing as a revenue driver, not a content factory.
  • Define KPIs that connect GTM execution to pipeline, win rates, and deal velocity.
  • Partner closely with Sales to continuously iterate based on what lands—or doesn’t—in the field.

Unit4

Unit4 empowers people in service organizations with innovative Enterprise and Business software solutions. They've innovated and taken a new approach to delivering ERP that works for people, with self-driving, adaptive and intuitive software.

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