Senior Director, Product Marketing & Market Activation

Your Mission:

• Lead the global go-to-market launch of Unit4’s AI-native architecture.
• Establish repeatable GTM disciplines that future innovations will follow.

Elevating Product Marketing and Messaging:

• Shift messaging from features to outcomes and economic impact.
• Develop GTM playbooks, sales narratives, and competitive positioning.
• Partner closely with Product to ensure launches are market-ready and commercially sharp.

Building a revenue-focused function:

• Treat product marketing as a revenue driver, not a content factory.
• Define KPIs that connect GTM execution to pipeline, win rates, and deal velocity.
• Partner closely with Sales to continuously iterate based on what lands—or doesn’t—in the field.