We are seeking an energetic and experienced Field Marketing Manager with 5+ years of proven expertise in building out B2B regional marketing strategies. Your primary objective is to move accounts through the sales pipeline and accelerate the sales cycle for prospects and customers through the execution of marketing programs. The ideal candidate will act as the fractional CMO of their region, holding the responsibility of a fully integrated field marketing plan aligned with the revenue goals of their region, with a focus on building high-quality net new pipeline and accelerating existing pipeline. Your efforts will successfully drive demand generation, brand awareness, and revenue growth within our target markets and help raise the bar for security for organizations globally.
Tasks & Responsibilities: Develop strategic field marketing plans for the West and partial Central teams, aligning with overall company goals, objectives, and rep quotas. Plans should focus on mid-to-bottom of the funnel activations, brand visibility, and in-region expansion. Collaborate closely and regularly with the West and Central sales VPs and AEs on account planning, and tailor regional marketing plans to help sales meet their goals.