Lead the strategy for lifecycle programs involving a mix of email, push, and in-app delivering best-in-class communications.
Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem.
Conduct data analysis of campaign results, while using data to optimize and create operational plans and manage spend.
Kraken is a mission-focused company rooted in crypto values. They aim to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. As a fully remote company, they have Krakenites in 70+ countries who speak over 50 languages.
Collaborate with Sales and Growth to scale acquisition strategies for qualified trader leads.
Own Go-To-Market execution for trader products, ensuring smooth campaigns and tracked results.
Translate complex trading products into clear narratives, helping the business stand out.
Wealthsimple aims to provide financial freedom by making money management transparent and low-cost. As the largest fintech company in Canada, they serve 3+ million users with over $100 billion in assets and foster a collaborative and high-quality work environment.