Senior Growth Manager, Mid Market & Enterprise North America

Develop, manage, and execute full-funnel, multi-channel marketing programs that drive pipeline growth for the Mid-Market segment. Collaborate cross-functionally with Product Marketing, Lifecycle, Sales, XDRs, and Channel Managers to develop effective messaging, positioning, and campaign strategies. Leverage account-based strategies to engage target accounts across channels—developing personalized, segment-specific campaigns that increase engagement, accelerate deal cycles, and drive pipeline growth. Establish, monitor, and optimize KPIs for Mid Market success; continuously monitor and optimize campaigns, utilizing rigorous quantitative analysis to continuously iterate and improve performance to meet pipeline targets. Track and analyze key campaign metrics. Regularly communicate insights and learnings across departments to ensure alignment and drive continuous improvement. Act as a segment subject matter expert, continuously researching market trends, competitor insights, and customer needs to inform targeted strategies.