Sr. Product Marketing Manager

Category Messaging & Positioning:

• Clearly explain each jewelry category, including margins and customer use cases.
• Build the retailer story for engagement rings, wedding bands, fashion, fine, gemstone lines, and custom manufacturing.
• Clarify Nivoda’s automated workflows for retailers, powered by AI features.

Cross-Sell Engine:

• Design the full experience that moves retailers from loose stones into complete jewelry.
• Create bundles, companion sets, and attach strategies that make category expansion natural and profitable.
• Build programs, guides, calculators, and content that help retailers expand their monthly spend.

Sales Enablement:

• Partner with Sales Enablement to provide AEs and AMs with battlecards, scripts, demo flows, objection handling, and comparison sheets.
• Lead category launches and activation, partnering with Category Management on pricing, assortment, and positioning.
• Build campaigns, training, and education that drive first-time and repeat purchases.