Director, Loyalty Strategy

In this highly client-facing role, you will have the opportunity to partner with some of the world’s leading brands to drive loyalty innovation. You will provide loyalty strategy consulting to Bounteous clients, but you will also have an opportunity to support new business development efforts and other internal Bounteous growth initiatives. You will work with and/or lead teams of Bounteous consultants and loyalty practitioners to develop and implement differentiated loyalty strategies that deliver meaningful value for our clients. You will also work with the Bounteous Growth teams to find, scope, and win new business and contribute to the growth of Bounteous. Role and Responsibilities: Be a trusted loyalty strategy consultant to Bounteous clients: Lead all phases of loyalty engagements including scoping, discovery, ideation, program design, financial modeling, launch strategy, and ongoing marketing optimization Gather and analyze customer, market, competitive, and business insights to identify meaningful innovation opportunities Design and facilitate collaborative workshops and stakeholder interviews with senior client stakeholders (in-person and virtual) Identify gaps in the customer experience and create the ideal customer loyalty journey Perform analysis and build financial models to validate loyalty viability and build a business case for change/innovation Guide clients to define their vision, goals and strategic priorities. Formulate and present insightful and actionable recommendations, roadmaps, and plans to client management. Gain alignment with client senior leadership on recommendations, loyalty innovation roadmap, and path forward. Be able to bridge the strategy with the optimal execution. Measure, monitor, evaluate, and refine loyalty strategies to maximize incremental revenue, profit and customer lifetime value Develop programmatic approaches to increase customer lifetime value through retention-based marketing, customer segmentation, lifecycle marketing, and customer engagement strategies Convert short-term loyalty strategy engagements into multi-year client partnerships by serving as a trusted partner, loyalty expert, and strategic guide to clients Actively contribute to Bounteous growth by contributing to go-to-market strategies for specific industries, identifying new business opportunities, designing engagement approaches, scoping and estimating work, preparing winning proposals, and delivering compelling pitch presentations Actively participate in the development of the loyalty strategy consulting capabilities by contributing to the development of consulting frameworks, methodologies, IP, and thought leadership Inspire and develop, and mentor team members