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Marketing Performance & Attribution:

  • Develop and manage marketing performance dashboards that track KPIs across campaigns, channels, website, and funnel stages.
  • Establish reliable attribution models that connect top-of-funnel awareness activities to pipeline and revenue.
  • Provide weekly, monthly, and quarterly marketing performance reporting to key stakeholders across the organization.

Campaign & Channel Optimization:

  • Partner with demand generation and digital teams to analyze the performance of paid search, paid social, SEO, email, and content campaigns.
  • Identify opportunities to improve ROI, conversion rates, and engagement by analyzing user behavior and campaign outcomes.
  • Recommend A/B testing strategies and support the execution and analysis of results.

Data Management & Tool Integration:

  • Ensure clean, consistent data across analytics platforms, CRM, and marketing automation systems, focusing on data integrity in Hubspot and the connection to Salesforce.
  • Work with GTMOps to improve data tracking infrastructure and event tagging.
  • Evaluate new tools and technologies to support data collection, visualization, and analysis.

Teikametrics

Teikametrics' AI-powered Marketplace Optimization platform helps sellers and brand owners maximize their potential on the world's most valuable marketplaces. Founded in 2015, they optimize more than $8 billion in GMV across thousands of sellers around the world, and continue to grow exponentially with teams spanning 3+ countries.

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