Marketing Operations & Analytics Manager

Own and Optimize Marketing Operations:

• Act as the day-to-day subject matter expert for our marketing automation/email platform.
• Translate campaign, ABM, and webinar plans into operational requirements and build the underlying journeys, forms, landing pages, and emails.
• Troubleshoot marketing automation issues in partnership with IT and vendors.

Drive Campaign, Lead Gen, ABM and Webinar Execution:

• Build, QA, and launch outbound campaigns and nurture flows based on approved briefs, with clear lead and conversion targets.
• Operationalize lead generation and conversion programs by implementing journeys, nurture streams, and scoring logic.
• Lead end‑to-end webinar operations for North America.

Deliver Analytics, Reporting and Insights:

• Build and maintain dashboards and recurring reports, including leads generated and lead-to-MQL conversion.
• Provide clear, actionable insights and recommendations to the End Customer Marketing Lead, Sales and the broader team.
• Enable and collaborate across teams