Job Description
As the first dedicated Product Marketer, you'll play a pivotal role in shaping the product's narrative, positioning, and market presence. This role is crucial in bridging the gap between our product's capabilities and the market's needs, ensuring that our solutions are effectively communicated and adopted by our target audience.
You will shape the positioning for different customer segments by creating compelling narratives and content that resonate with buyers and users. You will also lead product launches and go-to-market plans for new features and major releases.
Furthermore, you will build and maintain a toolkit of sales and customer-facing materials and deepen the market understanding.
About Doinstruct
At doinstruct, we're revolutionizing how modern teams onboard, learn, and perform.