Email Marketing Specialist

About the Role:

• This is an opportunity to own the email marketing engine behind high-growth brands, driving engagement and revenue impact.
• You will manage marketing automation systems, lifecycle campaigns, and customer communication workflows from strategy through execution.
• The role combines technical email expertise, CRM management, deliverability optimization, and process improvement.

Key Responsibilities:

• Own the email marketing and SMS ecosystem, including ESP management, audience segmentation, automation workflows, and campaign execution.
• Build and maintain lifecycle marketing programs, including nurture sequences, drip campaigns, and event follow-up journeys.
• Optimize email deliverability by managing domain authentication, DNS configurations, and inbox placement performance.

Requirements:

• 5+ years of experience in email marketing, marketing automation, lifecycle marketing, or CRM operations.
• Hands-on experience with ActiveCampaign, HubSpot, Klaviyo, or similar tools.
• Strong expertise in email deliverability and proven experience building automated email journeys.