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About the Company:
- Wilkinson is a US-based investment firm operating an SEC-regulated real estate fund and a family-focused coaching brand.
- Over 35 years, the company has transacted more than $3.5 billion in real estate, acquiring over 14,648 multifamily units.
- The culture emphasizes human flourishing, relationship quality, and financial success.
Key Responsibilities:
- Own the ESP and email/SMS engine (ActiveCampaign), including lists, segments, automations, and sends.
- Build nurture and lifecycle automations, document tag-to-sequence logic, and run webinar registration flows.
- Protect deliverability through domain authentication, DNS setup, and inbox warmups; capture and route all leads.
Requirements:
- 5+ years in email marketing or marketing automation with hands-on ESP ownership (ActiveCampaign, HubSpot, etc.).
- Deliverability expertise including SPF/DKIM/DMARC, DNS, warmups, and spam diagnosis.
- Lead capture, routing, and CRM hygiene; strong communicator and self-sufficient operator.
Wilkinson
Wilkinson is a US-based investment firm that acquires and improves older apartment communities, having transacted over $3.5 billion in real estate over 35 years. The company emphasizes human flourishing and relationship quality, fostering a culture of value creation and strong investor returns.