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Role Overview:
- Senior individual contributor owning multi-channel demand generation programs for Mid-Market audiences.
- Focus at the intersection of performance marketing, ABM/ABX, lifecycle, and analytics.
Key Responsibilities:
- Plan, launch, and optimize demand generation, lifecycle, and ABM programs end to end.
- Monitor funnel velocity and ROI, and collaborate cross-functionally with Sales, Analytics, and Creative.
Requirements:
- 6+ years in B2B demand generation, lifecycle, or growth marketing; marketing automation required.
- Strong analytical, project management, and cross-functional collaboration skills.
Partner Company
This company is a global technology organization hiring through a partner platform. It fosters a collaborative, data-driven culture with cross-functional teams and an emphasis on AI-assisted marketing.