Sr. Director, Demand Generation

About the Role:

• We are seeking an experienced Senior Director of Demand Generation to own the global demand generation function for Pacvue's enterprise business.
• This role owns the demand engine end-to-end, including pipeline, program budget, and growth channels like paid media, lifecycle marketing, and partnerships.
• You will be the senior voice for demand generation, reconciling priorities across sales, product, and regional leadership.

Key Responsibilities:

• Set and own the global demand generation strategy, including budgeting, forecasting, and reporting against pipeline and revenue targets.
• Own paid strategy across search, social, display, and content syndication, holding the team to targets for CPL, cost per opportunity, and ROAS.
• Manage through leaders, set direction for disciplines, and drive a continuous testing agenda across channels and audiences.

Skills & Qualifications:

• 12+ years of marketing experience with deep specialization in B2B demand generation or growth.
• Senior leadership responsibility for a global or multi-region functional area, owning standards and measurement.
• Deep hands-on performance marketing background with significant paid budgets across Google Ads, LinkedIn, and Bing.

Benefits:

• Flexible Paid Time Off and Paid Holidays and Floating Holidays.
• Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance, and Pet Insurance.
• 401k with Employer Match, Paid Parental Leave, and company-subsidized Wellhub and Peloton memberships.