Demand Generation Lead

Key Responsibilities:

• Develop and execute multi-channel demand generation strategies across paid search, LinkedIn, Reddit and emerging channels to drive qualified pipeline and growth
• Own campaigns end-to-end, from strategy and creative development through launch, testing, optimization and performance reporting
• Identify and test new opportunities across media, podcasts, content, partnerships and emerging channels to uncover scalable growth opportunities

Skills and Experience:

• 3+ years of experience in demand generation, performance marketing, growth marketing, or a related discipline
• Hands-on experience with paid acquisition, particularly Google Ads and LinkedIn Ads, with a strong understanding of campaign optimization and measurement
• Strong strategic and analytical judgment with the ability to connect marketing activity to pipeline and business outcomes

Working at Origin:

• Origin is a fully remote team across the US & Canada, built on trust, autonomy, and excellence
• We empower our team to take ownership, move with purpose, and continuously improve
• We offer generous healthcare, flexible PTO, and home-office support, ensuring our team has the freedom and resources to thrive