Senior Manager, Demand Generation

About the Role:

• Lead development and execution of demand generation strategies to drive qualified pipeline, customer acquisition, and revenue growth.
• Build scalable marketing programs, optimize performance, and foster cross-team collaboration for measurable results.

Key Responsibilities:

• Develop acquisition strategies across paid media, SEO, AI-powered search optimization, integrated campaigns, and CRO.
• Own performance forecasting, analyze funnel metrics, and partner with revenue teams to improve outcomes.
• Manage budgets exceeding $1M CAD, allocate effectively, and scale high-impact programs.

Requirements:

• 8+ years in B2B SaaS demand generation or growth marketing with ownership of pipeline and revenue targets.
• Proven experience scaling acquisition strategies and managing significant marketing budgets.
• Strong people leadership, analytical capabilities, and experience with AI tools.

Benefits:

• Competitive compensation, RRSP contribution, and long-term incentive program.
• Family health insurance, telemedicine, and annual wellness budget.
• Flexible vacation, fully remote work, and company gatherings twice per year.