Senior Manager, Demand Generation US Marketing

About the Role:

• Lead high-impact demand generation for North America, driving pipeline and revenue growth through integrated multi-channel programs.
• Collaborate with Sales, SDRs, RevOps, and Partner teams to align on growth priorities and optimize campaign performance.
• Build scalable systems and processes to support continued global market expansion.

Key Accountabilities:

• Develop and execute comprehensive demand generation strategy for North America aligned with EMEA and APAC initiatives.
• Own end-to-end campaign planning across digital, paid media, email, content syndication, partner programs, and events.
• Manage lead lifecycle, including capture, scoring, routing, nurturing, and handoff to Sales.

Requirements:

• 8-10+ years of experience in demand generation or growth marketing, preferably in B2B SaaS or ecommerce technology.
• Proven track record of building and scaling integrated, multi-channel demand generation programs.
• Strong analytical skills with experience in campaign reporting, attribution modeling, and data-driven optimization.