Senior Demand Generation Manager

Who We Are:

• Optro helps enterprises transform risk into opportunity through its AI-powered GRC Intelligence Platform, serving over 50% of the Fortune 500.
• With over $300M ARR and ranked as one of the fastest-growing tech companies in North America for seven years, we foster a culture of innovation, collaboration, and customer obsession.

Key Responsibilities:

• Own the demand generation strategy, driving multi-channel campaigns across digital advertising, content syndication, email, webinars, and more to generate qualified pipeline.
• Partner closely with Product Marketing, Sales, and GTM teams to align campaign strategies with business objectives and target personas.
• Analyze campaign performance, attribution, and ROI to optimize programs and improve marketing effectiveness.

Attributes for a Successful Candidate:

• 5-7+ years of B2B SaaS demand generation experience with proven success in building integrated programs that generate pipeline and revenue.
• Deep understanding of enterprise buying committees and complex sales cycles, with strong analytical skills and experience with Marketo and Salesforce.
• Excellent communication and cross-functional leadership skills, able to balance strategic thinking with hands-on execution.