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Role Overview:
- We're seeking a strategic and hands-on Senior Customer Marketing Manager to establish our customer marketing function.
- You'll build repeatable programs that turn customer success into compelling proof and strengthen engagement.
Responsibilities:
- Develop and scale customer marketing strategy, including advocacy, storytelling, references, and lifecycle campaigns.
- Create case studies, testimonials, videos, and quantified narratives that serve marketing and sales.
- Collaborate with Product Marketing, Customer Success, Account Management, and Sales to align priorities.
Qualifications:
- 5+ years of B2B SaaS marketing, including 3+ years in customer marketing, advocacy, or lifecycle marketing.
- Exceptional writing and interviewing skills with a portfolio of customer stories.
- Experience establishing or scaling customer marketing programs with limited existing infrastructure.
Benefits:
- Competitive base pay and bonus eligibility.
- Health insurance, flexible spending accounts, retirement savings plans, and life/disability insurance.
- Paid and unpaid time away programs, plus a remote-first culture.
Panopto
Panopto is a video knowledge management platform that helps businesses and universities improve training, teaching, and knowledge sharing. The company is a remote-first, global team with over 1,600 institutional customers, 11 million end users, and offices in Pittsburgh, London, Hong Kong, Singapore, and Sydney.