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GTM Systems Administration and Ownership:
- Serve as primary administrator for Salesforce and HubSpot.
- Own administration of Nooks, ZoomInfo, and Gong integrations.
- Maintain system documentation and configuration standards.
Lead Lifecycle, Routing, and Territory Management:
- Own end-to-end lead lifecycle: capture, deduplication, enrichment, scoring, and assignment.
- Build routing logic in Salesforce Flow for round-robin and territory rules.
- Maintain territory models and enforce rules of engagement.
Systems Integration and Automation:
- Manage HubSpot and Salesforce integration with field mapping and error monitoring.
- Build automated workflows using Flow, Zapier, or Workato.
- Connect 12twenty product data to Salesforce for lead scoring and alerts.
Funnel Performance, Reporting, and Analytics:
- Build Salesforce dashboards for leadership KPI reviews.
- Report on full funnel by business and lead source.
- Monitor speed-to-lead and SDR adherence to service-level agreements.
12twenty
12twenty is a leading career services and early-career recruiting platform connecting universities, students, alumni, and employers. It is a fast-growing organization with a go-to-market team selling to both universities and employers.