Lifecycle Marketing Manager

The Lifecycle Marketing Manager is responsible for strategizing, executing, and optimizing a data-driven lifecycle communications strategy for GitLab's self-service users. This role partners closely with SMB Sales, Product Growth, Marketing Ops, and Data teams to create impactful communications that engage users and guide them through the buyer lifecycle. You will leverage data-driven insights to develop personalized journeys that increase conversion rates, drive product adoption, and accelerate revenue growth. You’ll design and implement sophisticated automated campaign journeys with personalized content that educates and motivates users throughout their lifecycle, ultimately driving online purchases. Develop comprehensive onboarding and activation strategies that accelerate time-to-value, increase product adoption, and improve conversion rates for new users. Orchestrate end-to-end email marketing campaigns from conception to execution, including strategic planning, compelling copywriting, precise segmentation, methodical testing, and performance analysis. Act as an email marketing SME: ‘Speak’ (live and breathe) email and help the team learn how to incorporate best practices into all planning, decisions and execution – from creative to segmentation to deliverability.