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Role Overview:
- Lead influencer and affiliate marketing across a growing portfolio of beauty and haircare brands.
- Own strategy and day-to-day growth of creator ecosystems on TikTok, Instagram, Facebook, and social commerce channels.
- Combine creator recruitment, relationship management, affiliate optimization, analytics, and brand protection.
Key Responsibilities:
- Proactively source and recruit high-performing creators, negotiate partnerships, and build programs that convert social engagement into measurable revenue.
- Monitor affiliate content for compliance with FTC requirements and brand guidelines, addressing violations promptly.
- Optimize tracking and performance across affiliate networks and social commerce platforms, reporting on KPIs to leadership.
Requirements:
- 3–5+ years managing affiliate or creator programs in D2C beauty or related industries.
- Deep understanding of TikTok Shop, Instagram, and Meta social commerce.
- Proven experience with compliance and influencer management platforms like CreatorIQ or GRIN.
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