Account Based Marketing Manager

Responsibilities:

• Partner with Sales to evaluate target accounts and develop account selection criteria.
• Design and execute multi-channel ABM programs including email, digital advertising, direct mail, events, and content.
• Define campaign success metrics and measure performance against revenue goals.

Requirements:

• 5-7 years of B2B marketing experience with proven ABM and field marketing.
• Strong data-driven decision-making and ability to influence business outcomes.
• Excellent project management and cross-functional collaboration skills.

Key Competencies:

• Strategic independence and self-direction with comfort in incomplete information.
• Focus on business outcomes, not just campaign execution.
• Critical thinking and first-principles approach to problem solving.