Product Marketing Manager

Craft the story: develop our product positioning and messaging for Watchpoint Labs' consolidated security suite, grounding the narrative in startup challenges, developer needs, and cybersecurity trends to create a differentiated story that resonates with early-stage tech teams and enterprise buyers. Lead launches end-to-end: own go-to-market strategy for new features, platform updates, and other security tools, with a focus on driving adoption, compliance readiness (e.g., SOC 2, ISO 27001), and business growth. Drive lifecycle marketing: orchestrate customer journeys from top-of-funnel sign-ups and awareness, through activation and conversion, to upgrades and retention. Enable revenue teams: create training, collateral, and enablement resources to equip our Sales and Success teams with the tools to close deals, highlight developer-first experiences, and accelerate sales cycles for security-conscious startups. Engage customers: produce compelling content — including webinars, blog posts, technical guides, social media, and more — that educates developers on security best practices, boosts product activation, and positions Watchpoint Labs as a leader in simplifying cybersecurity for early-stage companies. Measure what matters: establish KPIs for marketing initiatives, launches, and campaigns; track performance using data insights; and iterate to optimize results and inform future strategies. Build from the ground up: as our first marketing hire, shape the overall marketing function, from high-level strategy to hands-on execution across content, demand generation, and partnerships