Marketing Manager - Growth

Campaign Build & Launch:

• Independently build and launch campaigns across Meta, Google, TikTok, and other channels from briefs, assets, and strategic direction.
• Structure campaigns with best-in-class account architecture, including audience builds, creative trafficking, and thorough QA before launch.

Optimization & Performance:

• Own daily and weekly optimizations across all active campaigns, monitoring KPIs like CAC and ROAS, and making proactive adjustments.
• Conduct account audits to identify inefficiencies and diagnose underperforming campaigns to implement improvements.

Creative Execution & Testing:

• Expertly traffic creative assets and ad copy, ensuring proper specs and formats are applied across each channel.
• Execute structured creative tests with clear hypotheses and maintain detailed logs to inform future creative direction.

Reporting & Collaboration:

• Synthesize platform data into clear weekly and monthly performance reports with insights and recommendations.
• Collaborate closely with the Director of Growth Marketing and cross-functional teams to align strategy and surface opportunities.