Senior Performance Marketing Manager

Responsibilities:

• Own end-to-end performance marketing strategy to drive efficient customer acquisition and long-term revenue (LTV) growth.
• Manage and scale core performance channels including Meta Ads, Google Ads (Search, YouTube, PMax), optimizing toward CAC, ROAS, and LTV targets.
• Leverage platform algorithms and bidding strategies to drive double-digit gains in growth and efficiency.

Channel & Funnel Management:

• Build scalable growth engines by developing integrated marketing plans across paid, owned, and partner channels.
• Optimize the acquisition funnel end-to-end through cross-functional teams, improving conversion rates and LTV/CAC ratios.
• Establish scalable testing frameworks for rapid experimentation across channels, creatives, and landing experiences.

Strategy & Operations:

• Manage marketing investment portfolio with dynamic budget allocation to maximize marginal returns and scale efficiently.
• Implement automation, AI tools, and scripting to improve campaign management velocity and operational workflows.
• Translate ecosystem strategy into action using attribution models to optimize overall business performance.