Senior Director, Performance Marketing
Benefits
Unlimited PTO
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Channel Ownership & Strategy:
- Own end-to-end strategy, planning, and execution across multiple channels.
- Develop annual and quarterly channel plans with clear growth targets and budget allocations.
- Evaluate the channel landscape and proactively identify new channel opportunities.
Performance & Measurement:
- Build and own a rigorous measurement and attribution framework across all channels.
- Partner with Data Science and Analytics to design holdout tests and experiments.
- Establish clear KPIs and pacing dashboards for each channel.
AI & Operational Efficiency:
- Actively integrate AI tools into day-to-day workflows.
- Identify and pilot emerging AI-enabled marketing technologies.
- Champion a culture of learning and experimentation, using AI to accelerate test-and-learn cycles.
Hungryroot
Hungryroot is using AI to build the most consumer-centric food and wellness company to ever exist. They're a distributed team of top talent across 28+ U.S. states with a remote-first culture that emphasizes collaboration, team-building, and flexibility.