Director of Growth Marketing (Paid Acquisition) – AI-Native Growth Builder

Strategy & growth:

• Own the end-to-end patient acquisition strategy across paid channels and all countries.
• Define growth targets, CAC/LTV models, and scalable acquisition frameworks.
• Identify new growth levers, channels, and partnerships.

Paid channels ownership:

• Own day-to-day performance across Google, Meta, Influencers, affiliates, and partnerships.
• Manage budget, pacing, and performance targets.
• Ensure strong execution across multiple countries in Europe and Latam.

Automation and performance enablement:

• Design and implement an AI-driven acquisition system where the majority of campaign management, creative production, testing, and optimization is automated.
• Partner with data teams to improve attribution models, experimentation velocity, and performance reporting.

Team creation and leadership:

• Create and lead a small, high-leverage team to accomplish the mission.
• Coach and manage the team ensuring strong talent density, innovation, speed, and performance.
• Set clear goals, KPIs, and operating cadences.