Marketing Operations Lead (Platform Operations)

As Headway’s Marketing Operations Lead (Platform Operations), you’ll play an integral role in owning and evolving Headway’s provider marketing operations & tech stack. You’ll be responsible for owning and optimizing high quality marketing processes that help us acquire and convert tens of thousands of therapists as we build a new mental healthcare system. You will: MarTech Integration & Data Flow: Own, manage, optimize marketing tech stack integrations, enabling clean handoff of data across platforms (Marketo, Salesforce, Zoom, LeanData, Chilipiper, Outreach, Zerobounce, Unbounce, Tray.ai, Zapier, etc). Lead Management & Funnel Optimization: Partner with RevOps to streamline and optimize end-to-end lead flow processes Lead Scoring: Build, implement, and refine lead scoring models to improve qualification accuracy Lifecycle & Conversion Optimization: Manage lifecycle stages and drive improvements in funnel conversion and pipeline efficiency Data Enrichment & Hygiene: Maintain a high-quality database through enrichment tools (Clay), hygiene practices, and regular audits