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Position Overview:
- Owns end-to-end B2B marketing execution as a hands-on, working manager.
- Responsible for delivering revenue targets across Becker’s B2B portfolio through strategy and day-to-day execution.
- Partners closely with Sales, Sales Enablement, Product Marketing, Creative, and Channel teams.
What You Will Do:
- Ensure consistent, on brand creative across all B2B touchpoints.
- Partner with Product Marketing and Sales to align on event strategy, messaging and SMART goals for each event.
- Partner with Sales to own Becker’s ABM and lead generation strategy, defining ideal customer profiles.
Success Metrics:
- Ownership of B2B revenue target attainment and pipeline coverage.
- Event-sourced and influenced pipeline.
- ABM account engagement and pipeline.
Colibri Group
Colibri Group delivers learning solutions for licensed professionals. Culture is critical to them, and they value Love, Joy, Boldness, Teamwork, and Curiosity.