Account-Based Marketing Manager

Strategic ABM Execution:

• Develop and execute integrated ABM strategies across tiered account segments
• Create comprehensive account strategies aligned to business objectives, revenue targets, and Sales priorities
• Map buying groups and influence across executive and regional stakeholders

Revenue and Pipeline Accountability:

• Own defined pipeline generation and pipeline influence targets across priority accounts
• Drive measurable impact on opportunity creation, acceleration, and expansion
• Partner with Sales and Customer Success to align ABM programs to active deals, whitespace, and expansion strategy

Sales and GTM Partnership:

• Collaborate closely with Sales, Marketing, and Customer Success to identify target accounts, define ICPs, map buying groups, and align go-to-market plays
• Develop a deep understanding of deal strategy, account dynamics, competitive positioning, and AE priorities to align ABM plays directly to opportunity progression and revenue goals