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Demand Generation & Pipeline Growth:
- Develop and execute marketing campaigns to generate top-of-funnel leads and drive pipeline growth
- Support and optimize lead nurturing strategies aligned with the sales funnel
- Partner closely with the VP of Sales and sales team to align marketing efforts with revenue goals
Content & Brand Development:
- Manage website updates and CMS optimization
- Create and oversee content development
- Ensure consistent messaging across marketing channels
Marketing Technology & Analytics:
- Manage and optimize CRM and marketing automation platforms (Salesforce or HubSpot preferred)
- Utilize ABM tools (Apollo preferred) to identify and engage target accounts
- Track, measure, and report on campaign performance
Pine's Operating Company
They are a growing B2B software reseller specializing in Sage and Acumatica ERP solutions. Their mission is to help businesses modernize operations through powerful, scalable ERP technology. They work closely with finance, operations, and executive teams to deliver tailored solutions.