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ABM Strategy:
- Design and execute tiered ABM programs (1:few and 1:1) targeting 50–100 priority financial services accounts across new logo and whitespace opportunities
- Build quarterly campaign plans driven by intent signals and account data from HubSpot and Salesforce
- Define success metrics and develop "campaigns-in-a-box", including briefs, assets, and playbooks for seamless, sales handoff
Hands-On Campaign Execution:
- Brief and guide the creation of bespoke landing pages, email sequences, and webinars
- Configure segments and workflows as needed (not full design or build ownership)
- Coordinate geo-targeted plays and joint sales and marketing motions
Reporting & Analytics:
- Build dashboards to track ABM engagement signals, meetings booked, opportunities created, and pipeline influence
- Deliver clear reporting that demonstrates program ROI and informs ongoing strategy
TRG Screen
TRG Screen provides enterprise subscription spend management solutions that help companies optimize their market data, research, and technology expenses. They are a growing marketing team looking for strategic thinkers.