Product Marketing Leadership:
- Lead product marketing initiatives to build product positioning and strategic roadmaps.
- Refine and scale core messaging for the AI product suite.
- Continuously analyze the performance of product marketing initiatives.
Cross-functional Collaboration:
- Collaborate with content marketing, demand generation, and sales to develop content.
- Partner with sales and solutions teams to create training materials and product demos.
- Work closely with product management to translate customer insights for the product roadmap.
Go-to-Market Strategy:
- Establish strategic roadmaps for product launches, ensuring successful market adoption.
- Align product marketing efforts to pipeline contributions to maximize impact.
- Ensure consistent messaging across all channels, tracking key performance indicators.