Senior Segment Marketing Manager

The Senior Segment Marketing Manager will lead the strategy, execution, and optimization of integrated marketing campaigns for Granicus’ Government Experience Cloud, targeting key North American local government segments. You will be responsible for turning strategy into action, delivering the right message to the right stakeholders, and driving pipeline and bookings targets through close collaboration with sales, product marketing, content, digital, operations, and design teams. You will own the success of our demand-generation efforts including planning and executing live events, webinars, digital marketing, paid media programs, association sponsorships, and Account-Based Marketing (ABM) campaigns. A successful candidate will have deep expertise in business-to-government marketing, strong leadership and collaboration skills, and the ability to analyze and implement data-driven insights into campaign strategies that drive revenue growth.