Own affiliate revenue targets and channel performance across US, Canada, and Australia.
Manage creator lifecycle from sourcing to onboarding and scaling top performers.
Drive US market expansion through TikTok and TikTok Shop creator-led strategies.

Channel Strategy:

Optimize channel economics using contribution margin, LTV, blended CAC, and cohort retention.
Test creator compensation models including commissions, flat fees, and guarantees.
Build a scalable creative pipeline through creator content and whitelisting.

Operational Execution:

Plan in-person activations like sampling events, festivals, and creator trips.
Own affiliate technology stack including Upfluence, AWIN, Roster, and Triple Whale.
Lead team while staying hands-on and providing weekly performance updates.

Confidential

A fast-growing, sustainable direct-to-consumer business offering grocery and pantry products. Operates with a lean team alongside the Founder & CEO, emphasizing creator-led growth and partnerships.

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