The Paid Media Strategist will drive global paid media execution and strategy across paid social, programmatic platforms, and emerging channels like connected TV (CTV). You’ll plan and optimize full-funnel paid campaigns that engage high-value accounts, fuel lead generation, and support targeted regional growth. You’ll work closely with content, design, regional marketing, and sales teams to deliver personalized, high-performing media programs.

This role involves leading CTV media buying efforts, optimizing CPMs, securing premium inventory, and negotiating Deal IDs and PMP agreements. The Senior Manager will develop data-driven media strategies to optimize CTV spend for website conversions and in-store sales and will also oversee budget allocation and pacing, ensuring alignment with spend and ROAS targets.