As a Digital Activation Specialist within our Retail Media team, you will be instrumental in bringing our clients’ campaigns to life across onsite and offsite channels. This is an exciting opportunity to work in a fast-paced, international environment where your digital marketing knowledge and data-driven mindset will contribute to the success and growth of Redcare’s Retail Media business in Italy.
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Be part of the Global Operations Centre (GOC) and work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. As a Manager Programmatic, you will develop strong relationships with counterparts in WPP Media regional teams, enforce Programmatic best practices, serve as a point of escalation for your team, and provide timely feedback to aid in their development.
As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions. Looking for a Manager Programmatic to develop strong relationships with counterparts in WPP Media regional teams, enforce Programmatic best practices, and serve as a point of escalation for your team.
Drive the growth of our digital presence among corporate clients and entrepreneurs, focusing on performance marketing for B2B audiences (SME clients). Plan, execute, and optimize paid campaigns across key platforms such as LinkedIn, Meta, TikTok, Google Ads, and DV360, while also experimenting with emerging channels. This position reports directly to the Paid Media Team Lead and involves close collaboration with our creative, analytics, product, and sales teams.
As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. The Senior Executive Programmatic will interact effectively with regional teams and support DV360, YouTube TrueView and other DSPs campaign launches and setup according to WPP Media established guidelines.