This role is critical in improving the ROI and performance of Paddle's paid digital campaigns, focusing on optimizing campaigns that support their self-serve and sales initiatives. Using analytics and performance data, you'll ensure digital campaigns drive demand, perform effectively, and contribute to revenue growth. You'll work closely with product marketing, content, campaigns, and sales teams to enhance the paid media strategy through data-driven insights and campaign management.

We are seeking a dynamic Paid Media Specialist to join our team and drive student enrolments for our prestigious university partners. Responsibilities include designing, implementing, and optimising paid search, social, and retargeting campaigns. You will analyze campaign performance, forecast spending, collaborate with creative teams, and foster positive relationships with internal teams and external agencies.