The Growth Marketing Specialist will manage the performance of existing and new digital channels (with a focus on Paid Meta), and growth partnerships, also supporting overall growth marketing through data analysis and insights gathering. This person should have a foundational understanding of digital marketing and paid social and strong analytical skills.
As the Director of Performance Marketing and SEO, you will own the strategy and hands-on work to power our B2C marketplace acquisition engine and support ambitious B2B lead gen outcomes across paid media, SEO, and AI engine optimization (AEO). You will be responsible for managing and optimizing a multi-million dollar media budget, using data and analytics to ensure that we are meeting and exceeding marketplace GMV and customer acquisition targets.
This is a performance-driven role for a marketer with a strong command of paid media strategy, campaign execution, and data analysis. The Paid Media Specialist will play a key role in scaling paid media campaigns across U.S. brands, owning campaign builds, optimization, and reporting, while working closely with creative, brand, and analytics teams to ensure performance goals are met. This role requires strategic thinking and cross-functional collaboration.
As a Director of Media Strategy, serve as a key strategic lead within the agency, partnering with a global athleisure brand to address their business objectives through thoughtful integrated marketing strategy. Set the strategic vision across paid media channels—covering media mix, audience strategy, creative strategy, and measurement—working closely with channel teams and external agency partners.
This is a founding, hands-on role for someone who can execute fast, iterate with creative and funnel inputs, and scale what works. You’ll inherit high-performing campaigns and work directly with the CMO to double down on growth. You’ll then also have the opportunity to test and scale new channels.