Marketing Operations Specialist

Overview:

• This role serves as a strategic technical partner across marketing, sales, analytics, and IT.
• You will shape how Lifeway communicates with its audiences at scale, ensuring every message is personalized and compliant.
• If you thrive at the intersection of marketing strategy and technology, this role offers meaningful work.

Responsibilities:

• Lead cross-functional collaboration to design sophisticated data-driven campaigns.
• Serve as advanced user for Salesforce Marketing Cloud, building complex journeys and automations.
• Monitor compliance with CAN-SPAM, GDPR, CCPA and develop testing frameworks.

Qualifications:

• Bachelor's degree in Marketing, IT, or related field required.
• 4+ years B2B marketing experience with digital campaigns.
• 2+ years hands-on experience with Salesforce Marketing Cloud and Google Analytics 4.
• Proficiency in SQL, data analysis, and email marketing strategy.