- Lead design and governance of multi-step marketing campaigns and customer journeys using Salesforce Marketing Cloud.
- Ensure compliance with email regulations (CAN-SPAM, GDPR, CCPA) and manage segmentation architecture.
- Develop A/B testing frameworks and dashboards to optimize campaign performance and deliver insights.
Lifeway is a Christian ministry focused on making disciples of Jesus Christ through resources and services. The company has a strong Work from Anywhere culture and values mission-driven teamwork.