Senior Director of User Acquisition and Growth

Holistic Growth Strategy:

• Define the end-to-end user acquisition strategy across paid, organic, and product-led channels, ensuring they compound rather than operate in silos.
• Own accountability for marketing investment efficiency, driving forecasting based on LTV, CAC, and viral coefficient performance.

Product-Led Growth & Virality:

• Design, build, and optimize referral programs and invite mechanics that turn users into an acquisition channel.
• Track and improve the product's organic growth rate through viral coefficient analysis and in-product sharing moments.

Cross-Functional Integration & Execution:

• Partner with Business Analytics to build unified attribution that captures paid, organic, and viral acquisition sources.
• Champion rapid A/B testing across acquisition channels and product surfaces, including referral mechanics and onboarding flows.

Channel Oversight:

• Oversee strategy and budget optimization for paid channels like SEM and Paid Social, with a focus on improving blended CAC.
• Direct content strategy for SEO-driven growth and own App Store Optimization to maximize organic app downloads.