Growth Marketing Lead for Paid Channels

Paid Channel Ownership:

• Own strategy, execution, and optimization across Google/Bing Search, Meta, Reddit, TikTok, CTV/Streaming, Display, and Affiliate channels.
• Manage budget allocation to meet CPA, CAC, and activation targets, and launch campaigns with a focus on testing creative, audience, and bidding strategies.
• Partner with the creative team to brief and iterate on ad assets using performance data to guide decisions.

Measurement & Optimization:

• Own weekly performance reviews, monthly channel recaps, and anomaly detection for paid channels.
• Collaborate with data and analytics to build incrementality measurement frameworks and manage tracking infrastructure like UTMs and pixel health.
• Develop a test-and-learn roadmap, document results, and share learnings across the team.

Cross-Functional Collaboration:

• Partner with product marketing on messaging, landing page strategy, and offer testing for campaigns.
• Work with Organic Growth and Brand teams to ensure paid and organic strategies complement each other.
• Contribute to campaign planning for product launches, seasonal pushes, and new segment expansion.