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Role Overview:
- Drive the data-driven marketing function at P2P.org, a leading institutional staking provider with over $10B TVL.
- Lead SEO, AI visibility, and B2B PR strategies to strengthen brand awareness and thought leadership.
Key Responsibilities:
- Own marketing KPIs including budget, lead generation, conversion rates, CAC, ROI, and pipeline performance.
- Develop and execute go-to-market and demand generation strategies to drive qualified pipeline and revenue growth.
- Manage, mentor, and develop the marketing team, fostering a culture of accountability and continuous improvement.
What You Bring:
- 5–7 years of B2B marketing experience in SaaS or technology, with proven go-to-market and demand generation expertise.
- Hands-on experience across performance marketing, content, brand, product marketing, PR, and lifecycle marketing.
- Strong track record of aligning marketing initiatives with business objectives and scaling programs in fast-paced environments.
P2P.org
P2P.org is the largest institutional staking provider with a TVL of over $10B and a market share exceeding 20% in restaking. The company has a global distributed team passionate about decentralized finance and shaping the future of finance.