Craft multi-channel strategies (ABM, paid media, content, webinars, events, partnerships, email, SEO) that scale both field and digital revenue pipelines.
Drive self-serve onboarding, trial sign-ups, usage-based growth, and product-qualified leads conversion.

Cross-Functional Collaboration:

Align marketing with Sales, Product, RevOps, and Customer Success to optimize funnel flows from awareness to revenue.
Monitor critical KPIs: MQLs, PQLs, SQLs, conversion rates, CAC, ROI, and leverage data to continually iterate and scale.

Team Leadership and Execution:

Build, mentor, and scale a high-performing team across demand, product marketing, content, and growth engineering.
Manage marketing budgets, forecast pipeline impact, and deliver transparent results to executive leadership.

Truv

Truv empowers mortgage lenders, banks, credit unions, and government agencies to make faster, smarter verification decisions through consumer-permissioned income, employment, and asset data, plus automated document processing. Truv is an approved verification vendor for both Fannie Mae and Freddie Mac and is backed by Kleiner Perkins.

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