Director, Direct Mail Growth
Benefits
Unlimited PTO
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Own Direct Mail Growth Strategy:
- Set and evolve Caribou’s direct mail acquisition strategy to deliver aggressive volume and ROI targets.
- Monitor industry trends and the competitive landscape to surface emerging risks and unlock new growth levers.
- Partner with Data Science, FP&A, and other cross-functional partners to optimize selection and suppression criteria.
Campaign Execution:
- Lead end-to-end campaign planning and execution across internal teams and external partners.
- Ensure on-time creative, data readiness, and mail drops.
About You:
- 10+ years of direct marketing experience, ideally in financial services or fintech, with deep expertise in direct mail acquisition.
- 4+ years of hands-on experience with pre-screened / credit-based direct mail programs.
- Strong communication and executive presence—able to translate complex performance drivers and technical concepts across stakeholders.
Caribou
Caribou helps people achieve financial freedom by refinancing their auto loans through technology, pairing customers with community banks and credit unions. They are backed by investors like QED Investors and Goldman Sachs.