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Lead Volume & Cost Efficiency:
- Own monthly and quarterly lead targets across all brands
- Maintain and improve CAC and CPL benchmarks
- Forecast performance by channel and DMA
Channel Management:
- Oversee performance across Affiliate & lead aggregators and Warm transfer providers
- Constantly test new providers and implement “winners” across the network
- Hold partners accountable to quality and margin expectations
Funnel & Conversion Optimization:
- Improve lead-to-retainer conversion rates
- Audit intake processes for friction points
- Align marketing messaging with intake scripting
Greenhouse
Our in‑house marketing team powers nationwide client acquisition for a growing law firm. As Lead Generation Manager, they are looking for someone to launch, scale, and optimize lead generation campaigns that generate high‑quality leads for our legal teams.