Marketing Analytics Manager
Remote regions
USBenefits
4w PTO
12w maternity
6w paternity
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About the Role:
- Serve as the analytical engine for the marketing organization.
- Own the measurement framework and build dashboards from scratch.
- Translate complex data into clear narratives for leadership decisions.
Key Responsibilities:
- Define consistent funnel metrics and performance standards across HubSpot, Salesforce, and BI tools.
- Build spend vs. pipeline impact models and support planning cycles.
- Maintain campaign tracking infrastructure and train channel owners on self-serve dashboards.
Skills and Qualifications:
- 5+ years in marketing analytics, ideally in B2B SaaS.
- Strong understanding of marketing tech stacks and BI tools.
- Skilled data storyteller with fluency in AI for data analysis.
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