VP, Marketing Effectiveness

This role will be responsible for leading sales engagements of NielsenIQ’s Marketing Effectiveness solutions (Including Marketing Mix and Matched Market Tests) in the North America region. The Marketing Effectiveness team is a new NielsenIQ focus area witnessing incredible growth that holds strategic importance to NielsenIQ's ability to provide useful insight to clients about the impact of media on sales and other branding metrics. The focus of this role will be on acquiring new business through the development of a clear go-to-market strategy that results in meaningful client relationships, closing deals, and ensuring growth commensurate with business expectations. This role will collaborate with Solution Consultants, Client Business Partners, Account Development leads and Customer Success team members in order to own the sales cycle. As an individual contributor, this role will drive deals to successful outcomes across complex sales phases in a timely manner while generating new product ideas and bringing the voice of the customer back to product management. The VP, Marketing Effectiveness will partner with Advertisers, Agencies, and Media Owners to sell solutions that will help refine Advertisers' marketing investment and showcase its contribution to sales success, optimize spend across marketing channels, measure sales lift of campaigns, and monitor impact of media investments on market share to measure ROAS.